Klaviyo Integration

Learn how to integrate Klaviyo with Afflr in order to send personalized mails for various actions in the affiliate program

Klaviyo empowers businesses with powerful email marketing tools enabling targeted campaigns and increased engagement. It helps to deliver data-driven strategies to drive sales and foster long-term customer relationships.

Integrate Afflr with Klaviyo

To get the API Key

1. Click on your account at the left bottom of the page

2. Select Settings

Klaviyo Settings

1. Select the API Key

2. Click Create Private API Key

Create Private API

1. Give a name to the API Key

2. Select Grant applications full access for every API scope.

3. Click Create

Grant Access

1. Copy the API Key

Copy API Key

9. Visit the Afflr app

10. Navigate to settings -> Integration

11. Under Klaviyo, toggle the enable button

12. Enter the API key

13. Click the save button

Klaviyo Afflr Integration

To check if Klaviyo is successfully integrated with Afflr, navigate to Klaviyo Home -> Audience -> Profile

Check if "Afflr bot" is present under the profile.

Afflr Bot in Klaviyo

Klaviyo Trigger Events & Custom Properties in Afflr

Klaviyo triggers certain actions (like sending email or SMS) based on events (like new sign-up). Using Afflr with Klaviyo, you will get access to nine triggers.

Custom properties enable the personalization of the mail content including store name, affiliate name, etc.

You can check the trigger events and custom properties by navigating to the dashboard -> Audience -> Profile and clicking on the Afflr bot.

Klaviyo Events and Custom Properties

The following triggers are available with Afflr:

S.No	Trigger	Function
1	Referral code changed	Triggered when referral code of affiliate is changed
2	New referral sale	Triggered when an affiliate makes a new sale
3	Payout sent	Triggered when payout is sent to the affiliate
4	Signed up as an affiliate via sign up form	Triggered when an affiliate signs up using sign up form
5	Signed up as an affiliate via manual creation	Triggered when an affiliate is added manually by the admin
6	Signed up as an affiliate via manual upload	Triggered when an affiliate list is imported to the app
7	Affiliate rejected for a program	Triggered when an affiliate is rejected from joining a program
8	Affiliate changed program	Triggered when an affiliate is assigned a new program
9	Affiliate approved for a program	Triggered when an affiliate is approved into a program

You can use these triggers to set up an event to perform any action through Klaviyo.

There are various custom properties available that can be added to your mail or SMS.

Property	Definition	Example
afflr_affiliate_code	The affiliate code of the affiliate you are sending mail to will be displayed	Welcome10
afflr_affiliate_commission	The lifetime commission earned by the affiliate will be displayed	1000
afflr_affiliate_link	The affiliate link of the affiliate you are sending mail to will be displayed	your-store-domain.myshopify.com?afflr_id=Welcome10
afflr_affiliate_paid_commission	The commission already paid to the affiliate will be displayed	300
afflr_affiliate_sales_revenue	The total revenue earned through the affiliate's sales will be displayed	5000
afflr_affiliate_source	The source through which the affiliate joined the program is displayed	Manual_Create
afflr_affiliate_status	The status of the affiliate is displayed	APPROVED
afflr_affiliate_unpaid_commission	The commission balance yet to be paid will be displayed	700
afflr_currency_code	The currency in which transactions take place will be displayed	USD
afflr_program_name	The program name of the trigger is displayed	Give $10, Get $10
updated_at	The time and date of any updation that occurred will be displayed	2024-05-09T09:30:34.202Z

Custom Properties of Events

Every Trigger event has its own set of custom properties that you can use to personalize the mail to affiliates.

Property	Definition	Example
affiliate_name	The name of the affiliate is displayed	John
affiliate_email	The email ID of the affiliate is displayed	[e-mail]

You can use the above two properties on all events to display the affiliate name and email

Following are the additional properties available in some events:

EVENT 1: REFERRAL_CODE_CHANGE

Property	Definition	Example
affiliate_new_referralCode	The new referral code after the change is displayed	WelcomeJohn10

EVENT 2: PAYOUT_SEND

Property	Definition	Example
payout_amount	The amount sent as a payout to the affiliate is displayed	1000
payout_date	The date when the payout is sent is displayed	25-04-2024, 3:37:48 PM
payout_method,	The mode of payment is displayed	Coupon
payout_affiliate_notes	Any additional note mentioned during the payout will be displayed	Payment Sent

EVENT 3: NEW_REFERRAL_SALE

Property	Definition	Example
sales_amount	The total value order of the sales is displayed	250

EVENT 4: AFFILIATE_CHANGE_PROGRAM

Property	Definition	Example
new_program_name	The name of the new program assigned to the affiliate is displayed	Get 15% Give 15%

Creating email workflow in Klaviyo

Let us demonstrate in this section how to send an email to an affiliate in the "Give $10, Get$10" program when a new sale is made.

1. To activate a trigger, navigate to dashboard -> Flows

2. Click 'Create Flow'

Create Flow

1. Click 'Create From Scratch'

Create From Scratch

1. Enter the name of the flow and select the tag

2. Click 'Create Flow'

Create Flow

1. Choose 'Your Metrics'

2. Click on API

API Metrics

1. Click on "Afflr - New referral sale"

New Event

1. Click on Add beside the Profile filter

Profile Filter

1. Select Add Profile Filter

2. Select the condition as "Properties about someone", Dimension as "afflr_program_name", Dimension value as "Give $10, Get$10"

3. Click Save

Save Filter

1. In the Set up Trigger page, check the metrics and click the save button

Save Event Trigger

1. In the 'Confirm your trigger selection' dialog box, click confirm and save

Confirm and Save trigger

1. Drag and drop Email from the Actions tab

Add Email Trigger

1. Click on Email#1 to customize your email

2. Click on Select Template

Select Template

1. Select from several preexisting templates to customize it or create your own template by clicking 'Create blank email"

Choose a Template

1. You can add custom properties by clicking Add Personalization

Add Personalization

1. You can find all custom properties by scrolling. To personalize the content, click on the required property and then click Insert.

Add Custome Properties

1. You can preview the mail content by clicking Preview & test.

2. Click save after the changes

Preview and Save Template

1. Click Save after changes are made

2. To make the flow live, click on 'Review and turn on' in the right top corner

Review and Save

1. Review and Turn on Dialog box appears. You can choose the Live option from the drop-down box and then click Turn on

Review and Turn on Status

Similarly, you can create other trigger events to suit your affiliate program.

Links for Reference

Using custom properties in email

Dynamic customer properties in email