Klaviyo Integration

Learn how to integrate Klaviyo with Afflr in order to send personalized mails for various actions in the affiliate program

Klaviyo empowers businesses with powerful email marketing tools enabling targeted campaigns and increased engagement. It helps to deliver data-driven strategies to drive sales and foster long-term customer relationships.

Integrate Afflr with Klaviyo

To get the API Key

Click on your account at the left bottom of the page
Select Settings

Select the API Key
Click Create Private API Key

Give a name to the API Key
Select Grant applications full access for every API scope.
Click Create

Copy the API Key

9. Visit the Afflr app

10. Navigate to settings -> Integration

11. Under Klaviyo, toggle the enable button

12. Enter the API key

13. Click the save button

To check if Klaviyo is successfully integrated with Afflr, navigate to Klaviyo Home -> Audience -> Profile

Check if "Afflr bot" is present under the profile.

Klaviyo Trigger Events & Custom Properties in Afflr

Klaviyo triggers certain actions (like sending email or SMS) based on events (like new sign-up). Using Afflr with Klaviyo, you will get access to nine triggers.

Custom properties enable the personalization of the mail content including store name, affiliate name, etc.

You can check the trigger events and custom properties by navigating to the dashboard -> Audience -> Profile and clicking on the Afflr bot.

The following triggers are available with Afflr:

You can use these triggers to set up an event to perform any action through Klaviyo.

There are various custom properties available that can be added to your mail or SMS.

Custom Properties of Events

Every Trigger event has its own set of custom properties that you can use to personalize the mail to affiliates.

You can use the above two properties on all events to display the affiliate name and email

Following are the additional properties available in some events:

EVENT 1: REFERRAL_CODE_CHANGE

EVENT 2: PAYOUT_SEND

EVENT 3: NEW_REFERRAL_SALE

EVENT 4: AFFILIATE_CHANGE_PROGRAM

Creating email workflow in Klaviyo

Let us demonstrate in this section how to send an email to an affiliate in the "Give $10, Get$10" program when a new sale is made.

To activate a trigger, navigate to dashboard -> Flows
Click 'Create Flow'

Click 'Create From Scratch'

Enter the name of the flow and select the tag
Click 'Create Flow'

Choose 'Your Metrics'
Click on API

Click on "Afflr - New referral sale"

Click on Add beside the Profile filter

Select Add Profile Filter
Select the condition as "Properties about someone", Dimension as "afflr_program_name", Dimension value as "Give $10, Get$10"
Click Save