Klaviyo Integration

Learn how to integrate Klaviyo with Afflr to send personalized emails for various actions in the affiliate program.

Klaviyo empowers businesses with powerful email marketing tools enabling targeted campaigns and increased engagement. It helps to deliver data-driven strategies to drive sales and foster long-term customer relationships.

Integrate Afflr with Klaviyo

To get the API Key

1. Click on your account at the bottom left of the page.

2. Select Settings.

Klaviyo Settings

1. Navigate to API Key.

2. Click Create Private API Key.

Create Private API

1. Provide a name for the API Key.

2. Select Grant applications full access for every API scope.

3. Click Create.

Grant Access

1. Copy the API Key.

Copy API Key

1. Visit the Afflr app.

2. Navigate to Settings -> Integration.

3. Under Klaviyo, toggle the enable button.

4. Enter the API Key.

5. Click the Save button.

Klaviyo Afflr Integration

Klaviyo Afflr Integration

To check if Klaviyo is successfully integrated with Afflr:

• Navigate to Klaviyo Home -> Audience -> Profile.

• Check if "Afflr bot" is present under the profile.

Afflr Bot in Klaviyo

Klaviyo Trigger Events & Custom Properties in Afflr

Klaviyo triggers actions (like sending emails or SMS) based on events (like new sign-ups). Using Afflr with Klaviyo, you get access to nine triggers. Custom properties enable the personalization of email content, including store name, affiliate name, etc.

You can check the trigger events and custom properties by navigating to Dashboard -> Audience -> Profile and clicking on the Afflr bot.

Klaviyo Events and Custom Properties

Triggers Available in Afflr:

S.No	Trigger	Function
1	Referral code changed	Triggered when referral code of affiliate is changed
2	New referral sale	Triggered when an affiliate makes a new sale
3	Payout sent	Triggered when payout is sent to the affiliate
4	Signed up as an affiliate via sign up form	Triggered when an affiliate signs up using sign up form
5	Signed up as an affiliate via manual creation	Triggered when an affiliate is added manually by the admin
6	Signed up as an affiliate via manual upload	Triggered when an affiliate list is imported to the app
7	Affiliate rejected for a program	Triggered when an affiliate is rejected from joining a program
8	Affiliate changed program	Triggered when an affiliate is assigned a new program
9	Affiliate approved for a program	Triggered when an affiliate is approved into a program

You can use these triggers to set up an event to perform any action through Klaviyo.

There are various custom properties available that can be added to your mail or SMS.

Property	Definition	Example
afflr_affiliate_code	The affiliate code of the affiliate you are sending mail to will be displayed	Welcome10
afflr_affiliate_commission	The lifetime commission earned by the affiliate will be displayed	1000
afflr_affiliate_link	The affiliate link of the affiliate you are sending mail to will be displayed	your-store-domain.myshopify.com?afflr_id=Welcome10
afflr_affiliate_paid_commission	The commission already paid to the affiliate will be displayed	300
afflr_affiliate_sales_revenue	The total revenue earned through the affiliate's sales will be displayed	5000
afflr_affiliate_source	The source through which the affiliate joined the program is displayed	Manual_Create
afflr_affiliate_status	The status of the affiliate is displayed	APPROVED
afflr_affiliate_unpaid_commission	The commission balance yet to be paid will be displayed	700
afflr_currency_code	The currency in which transactions take place will be displayed	USD
afflr_program_name	The program name of the trigger is displayed	Give $10, Get $10
updated_at	The time and date of any updation that occurred will be displayed	2024-05-09T09:30:34.202Z

Custom Properties of Events

Every Trigger event has its own set of custom properties that you can use to personalize the mail to affiliates.

Property	Definition	Example
affiliate_name	The name of the affiliate is displayed	John
affiliate_email	The email ID of the affiliate is displayed	[e-mail]

You can use the above two properties on all events to display the affiliate name and email

Following are the additional properties available in some events:

Event 1: REFERRAL_CODE_CHANGE

Property	Definition	Example
affiliate_new_referralCode	The new referral code after the change is displayed	WelcomeJohn10

Event 2: PAYOUT_SEND

Property	Definition	Example
payout_amount	The amount sent as a payout to the affiliate is displayed	1000
payout_date	The date when the payout is sent is displayed	25-04-2024, 3:37:48 PM
payout_method,	The mode of payment is displayed	Coupon
payout_affiliate_notes	Any additional note mentioned during the payout will be displayed	Payment Sent

Event 3: NEW_REFERRAL_SALE

Property	Definition	Example
sales_amount	The total value order of the sales is displayed	250

Event 4: AFFILIATE_CHANGE_PROGRAM

Property	Definition	Example
new_program_name	The name of the new program assigned to the affiliate is displayed	Get 15% Give 15%

Creating an Email Workflow in Klaviyo

Example: Sending an Email for "Give $10, Get $10" Program When a New Sale is Made

1. Navigate to Dashboard -> Flows.

2. Click Create Flow.

Create Flow

1. Select Create From Scratch.

Create From Scratch

1. Enter the Flow Name and select the Tag.

2. Click Create Flow.

Create Flow

1. Choose Your Metrics and click on API.

API Metrics

1. Select Afflr - New Referral Sale.

New Event

1. Click Add beside the Profile Filter.

Profile Filter

1. Click Add beside the Profile Filter.

2. Set the filter as:

• Condition: Properties about someone

• Dimension: afflr_program_name

• Dimension Value: Give $10, Get $10

1. Click Save.

Save Filter

1. Check the metrics and click Save on the Set Up Trigger page.

Save Event Trigger

1. Confirm and save the trigger selection.

Confirm and Save trigger

1. Drag and drop Email from the Actions Tab.

Add Email Trigger

1. Click on Email#1 to customize your email.

2. Click Select Template.

Select Template

1. Choose an existing template or create a blank email.

Choose a Template

1. Add Custom Properties by clicking Add Personalization.

Add Personalization

1. Insert the required properties and preview the content.

Add Custome Properties

1. You can preview the mail content by clicking Preview & test.

2. Click Save.

Preview and Save Template

1. To make the flow live, click Review and Turn On.

Review and Save

1. In the Review and Turn On dialog box, choose Live from the dropdown and click Turn On.

Review and Turn on Status

Similarly, you can create other trigger events to suit your affiliate program needs.

Links for Reference

Using custom properties in email

Dynamic customer properties in email